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Nativo Platform Tour

Siva Balan avatar
Written by Siva Balan
Updated over 3 months ago

Take a tour of the Nativo platform to familiarize yourself with the campaign setup experience and platform navigation.

Watch the video to gain a better understanding of the platform hierarchy to build and organize campaigns.

  1. ADVERTISER
    The advertiser or brand that campaigns belong to. An advertiser must be created before campaigns can be created.

  2. CAMPAIGN
    High-level details such as tracking, companion assets, special data parameters.

  3. BUDGET
    Detailed information specific to a given campaign such as flight dates, targeting, and pricing metrics.

  4. CREATIVE
    Contains the creative and format-specific details such as headlines, preview images, and preview text.


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