Understanding Wealth Scores

How wealth scores can help you learn more about a donors' capacity to give.

Updated over a week ago

If you subscribe to our Data Services Contact Complete service, you may be wondering
"what exactly is a wealth score?"

"Wealth scoring" is a rough measurement of the affluence of an individual's household. 

This measurement is determined through wealth and income information - which is based on proprietary algorithms developed by our partners. The score itself is derived from using household and neighborhood level variables, but it is not specific to a person's credit data.

The wealth score you see in Donor Management is the summary of the multiple scores we receive from our vendors. It indicates the household's income level, as well as the individuals estimated net worth as compared to other U.S. residents. 

We've put together a list of the scores and how you can interpret the meaning behind the scoring in the chart below. You will notice the majority of people categorized at each level will have an indicated net worth or income.

This flag can be used to inform you how to segment your donors and may impact your next appeal, but you should not incorporate these values into a specific appeal. For example, you don't want to say "given you appear to have an income above $250,000."

The chart above specifically applies to the "DS Wealth Score" field, and can be used when looking at your donor's wealth as compared to other residents in the United States.

However, we offer a second type of wealth scoring for you called, "DS Relative Wealth Score." This score compares a donor's wealth score to everyone else in Donor Management instead of comparing to other U.S. residents, and can give you insight into the donors in your system that are your wealthiest donors.

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