Did you know that nearly 1/3 of all charitable giving occurs in December? And 10% of all giving is raised in the last three days of the year?

Year-end fundraising is the most exciting, demanding, and engaging time of the year for fundraisers. It's important to create engaging, integrated campaigns to maximize your revenue before the year comes to an end. Lucky for you, we've compiled great resources to help you through every step of your year-end campaign!

Make sure to check back over the next few weeks as we add more Year-End resources!

Nonprofit Communication Calendar For Year-End

Between holidays, shorter days, and the year-end giving season, it can be hard to stay on top of planning. To help you stay organized we’ve devised a plug-and-play plan to make your year-end outreach as easy and effective as possible. Download this Calendar and use these milestones to craft a story that will resonate with steadfast supporters, reactivate lapsed donors, and bring in new donors.

Giving Tuesday

GivingTuesday is November 29th and is a global generosity movement unleashing the power of radical generosity! Make the most out of GivingTuesday's power and start planning your giving strategy now!

GivingTuesday Resources

#GivingTuesday Preparation Checklist | Download Checklist Here

An easy checklist of all the To-Do's associated with #GivingTuesday campaign planning, asset creation, excitement building & donor "Thank You's".

Start Planning Your Giving Tuesday Campaign Today | Read Now

This will walk you through things to consider doing now in order to raise more money by November 29th.

Logos & Images

Click here for GivingTuesday logos and sample social media images to use in your year-end campaign

#GivingTuesday Countdown Clock
For all Network for Good customers that have Fundraising Pages, we've created a countdown clock to #GivingTuesday that you can add directly to your Giving Page.

Watch this tutorial on how to add the countdown clock to your page

Download and copy this code to add the countdown to your page

Additional Support & Resources

Year-End Donation Summaries

How to Send Year-End Donation Summaries to Your Donors

Sample template for year-end donation summary


Accidental Fundraiser | Aligning Purpose with Profit

Accidental Fundraiser | How to inspire your Donors “why”

Blog Posts


Live Office Hours | View the Schedule Here

Have an in-depth question or need help with a feature in your donor management system? Join a live office hours session and get your questions answered immediately by a member of our product team.

On-Demand Training | View Trainings Here

Need a refresh on one of the tools in your Donor Management System? You can access training on all of our features whenever you'd like.

Check out our 2021 Resources below

Be sure to check back for more 2022 resources above!

Download the Full 2021 Year-End Engagement Plan Here

Download the 2021 Engagement Plan Direct Mail Templates Here

2021 eGuide: Year-End Fundraising & Campaign Guide with Timeline | Download the Full eGuide Here | Download Just the Checklist Here

This guide includes everything you need to create a successful year-end campaign such as:

  • What communication channels to use

  • The best way to segment your lists for customized messages

  • An easy-to-use template schedule with dates and tasks to keep you on track

Webinar Recording: How to Crush Your #GivingTuesday and Year-End Campaign | View Recording | Download the Slides

In this webinar recording, Personal Fundraising Coach, Janet Cobb, and Customer Marketing Manager, Liz Ragland share tips for successful year-end campaigns and walk through an example of one of our easy-to-use year-end engagement plans in our Donor Management System.

Webinar Recording: Facebook and Network for Good's Tips for GivingTuesday Greatness | View Recording

In this webinar recording, Michelle Zelaya, Strategic Partner Manager at Facebook & Kimberly O’Donnell, Vice President of Fundraising and Professional Services at Network for Good dive into tips for maximizing your GivingTuesday campaigns!

Did this answer your question?