Why sales rank is crucial when repricing
You’re always considering multiple factors when setting a price, but the detail that has the greatest importance is Amazon Sales Rank (otherwise known as “Best Seller Rank” or “BSR”).
This is Amazon’s measure of an item’s demand.
For high-demand items, it’s a rough guide to how many units have sold that day.
For lower-demand items, its a measure of how long its been since an item has last sold.
So what does this have to do with repricing?
The better the sales rank, the more boldly we can price.
The worse the sales rank, the more conservatively we should price.
The better the sales rank, the more we don’t need to optimize to be the next sale.
The worse the sales rank, the more we should optimize to be the next sale.
Three quick facts about Amazon Sales Rank:
1. Sales rank is just a snapshot in time: An item ranked 100k now could have been ranked 5 million 30 seconds ago. Important to note as you’re repricing.
2. Sales history is more important than Sales Rank: When in doubt, supplement Sales Rank with our built-in Keepa sales history charts. These give a broader view of an item’s demand.
3. The better the rank, the less you have to “nurse” it: High demand items don’t need to be repriced as often.
Bottom line: Don’t reprice an item without using Sales Rank as your guide.
Want to go deeper on this subject? Watch our video:
-Peter Valley & Team Neuro
PS: Questions about Sales Rank? Let us know.