Times Square Billboard Placements: Frequently Asked Questions
What is a Times Square Billboard Placement?
A Times Square billboard placement allows you to display your brand message on a massive digital screen in the heart of New York City's Times Square. This prime location offers unparalleled visibility, reaching millions of people daily.
What are the benefits of a Times Square Billboard Placement?
Massive Reach: Capture the attention of over 1.5 million daily in-person impressions and 400,000 daily visitors, including 80% of NYC tourists.
High Visibility: Showcase your brand on a 195ft x 91ft screen. (Actual display is a square with a dimension of 91 ft x 91 ft)
Exposure: Your message's play time is 15 seconds.
Fast Turnaround: Get your billboard displayed within an estimated 5 business days.
Verification Provided: Receive a proof-of-play video within 2 business days of your image being published.
Note: We only accept images for billboard placement submissions. No videos are allowed.
Scheduling
Ad scheduling requires the completion of all requirements, including the intake form and correctly formatted material.
Ads will be scheduled at least one week after the completion date to allow for efficient processing and coordination.
We have discretion in scheduling ads based on slot availability.
Scheduling is subject to availability and operational constraints
Documentation/Delivery
We provide a New York live camera screen recording for documentation purposes.
Clients can choose to visit the location for ad recording.
Estimated delivery time for screen recording documentation: 24-48 business hours post-ad play.
Submission Requirements
The material must be in JPG/JPEG format with the dimensions of 900px x 900px (square).
Content Guidelines
What kind of content is allowed?
Promotion of individuals, personal brands, businesses, or business brands
Content aids in expanding one's social media reach, such as profile platforms like TikTok, Instagram, Twitter, and Facebook
Social handles but QR codes, URLs, websites, or phone numbers are not permitted.
What kinds of content are NOT allowed?
Content with QR codes, URLs, phone numbers, or addresses is not allowed.
Content for which clients do not hold the rights.
Material that has been paid for, sponsored, or endorsed by a third party, brand, or company.
Content related to a third-party company or brand that clients do not represent.
Content showing and/or referencing dangerous acts, suicide and self-harm, nudity and sexual activities, bullying and harassment, hateful behavior, and violent extremism.
Material related to integrity and authenticity, illegal activities and regulated goods, violent and graphic content, copyright and trademark infringement, and platform security.
How can I book a Times Square Billboard Placement?
For more information about billboard placements (and other exciting opportunities), visit our pricing page at newsanchored.com