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What is an Address Book?

Learn how to use address books to separate recipient data, templates, and settings, and how to effectively manage subscription forms for your users.

An address book is an independent list used to manage your recipient data. Unlike a group, an address book is not just a segment of an existing list, but a completely separate data structure.

Key Benefits and Features:

  • Independent Data and Settings: Each address book manages its own recipients, mailings, design templates, and configurations. This allows for a strict and clean separation of different customer groups or business divisions.

  • Efficient Teamwork: Multiple users can work on different mailings simultaneously without any overlap or interference.

  • Flexible Subscription Management: When creating subscription forms, you can allow your customers to choose which specific address book(s) they want to subscribe to.

  • Secure Data Management: Assignments and profiles can be customized or deleted within each individual address book at any time, without affecting the global main account.

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