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Understanding and Preventing Phishing Warnings in Email Links

Learn why email clients display phishing warnings for tracking links and how to easily prevent this by properly formatting the anchor text within your newsletter editor.

A phishing warning is typically triggered by email clients when the actual destination of a link (the target URL) does not match the visible link text (anchor text).

To enable accurate click tracking in your campaigns, Newsletter2Go briefly and seamlessly redirects recipients via a dedicated tracking page. Because this tracking URL differs from a fully written-out web address in the text, security filters may misidentify it as a phishing attempt.

Solution: How to Resolve the Issue

You can easily prevent this warning by formatting the visible text so that it does not mimic a full protocol-based URL:

  • Modify the Text: Use descriptive call-to-action phrasing like "Click here" or "Visit our website".

  • Insert the Hyperlink: Highlight the formatted text in your editor and select the "Insert Link" option.

Important: In the destination field of the link settings, always enter the absolute and complete URL including the protocol prefix, such as http://www.meinlink.de or https://www.meinlink.de.

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