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How to Activate a Welcome Email

Learn how to set up an automated welcome email following Double Opt-In (DOI) registration to legally greet new subscribers and share exclusive offers or coupon codes.

The Welcome Email is an automated mailing feature triggered instantly after a user successfully registers.

💡 Please note: This feature is available starting with our Standard Plan.

Step-by-Step Guide

  1. Create the Mailing: Navigate to Automation → New Mailing in your dashboard. Select Welcome Email as the mailing type and start designing.

  2. Define Recipients & Link Form: In the first step ("Recipients"), select the specific subscription form you want to link. This determines which registration and Double Opt-In (DOI) process will trigger the email.

  3. Activate: Once you have completed the design and setup, simply activate the mailing in the final step.

Why Use a Welcome Email?

As soon as subscribers confirm their registration via the DOI link, they will automatically receive this follow-up email. It is the perfect opportunity to welcome new customers, share special offers, or provide useful information.

  • Legal Compliance: For legal reasons, DOI confirmation emails must not contain any promotional or commercial information. The welcome email serves as the ideal, legally compliant space for this content.

  • Abuse Prevention: The welcome email is sent to new subscribers only. Contacts who unsubscribe and sign up again will not receive the email a second time. This prevents users from repeatedly claiming incentives, such as welcome coupon codes.

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