You can configure tracking settings for your newsletters both globally and individually for specific campaigns.
Global Default Settings
To define baseline settings for all future newsletters within the currently selected address book:
Open the Account Menu in the top right corner.
Navigate to Email Settings -> Tracking.
Campaign-Specific Settings
Additionally, you can adjust tracking options for an individual campaign. This can be done during Step 5, right before sending.
Please note: Deactivating certain tracking options may limit the availability of specific statistical data in your post-campaign reports.
Available Tracking Options and Features
Opens: Tracks how many recipients opened your newsletter.
Clicks: Records interactions with the links included in your newsletter.
Conversions: Tracks purchases or actions tied to an online shop or a dedicated tracking script.
Custom Tracking Domain: Allows you to use your own domain within the click links instead of a generic one.
Google Analytics / Econda Tracking: Integrates external analytics tools for advanced user behavior insights.
Exclude IPs: Excludes specific IP addresses (e.g., internal staff) to prevent data distortion in your statistics.