Isaac® is NEWTON Media's AI assistant, powered by Microsoft Azure OpenAI Service, revolutionizing how businesses gather and analyze media data. With advanced natural language processing capabilities, Isaac® helps users quickly identify key insights and trends, enabling better-informed decisions in real-time.
This innovation is the first in a series we are introducing and is part of a broader collaboration with media publishers to enhance the efficiency of working with media data—a project we have been developing for several months. You can read more about this collaboration in an article on our blog.
How it works
In the monitoring section, you’ll find a new magical button labeled "Analyze."
This opens the Isaac panel, where you select the Isaac® option — this launches an analysis of the articles currently in your news feed. Isaac evaluates and analyzes the content for you.
The results will appear within moments after the process begins
Isaac® automates data analysis and insight generation by understanding context, tone, and analyzing any spoken language. Its key functions include:
Summary of Top Articles
A concise paragraph summarizing the analyzed articles.Key Findings
A list of resonating topics in the analyzed articles, each with a short descriptive annotation.Tone of Communication
A categorized list of events in the analyzed articles based on positive, negative, or neutral sentiment.
All generated results can be copied to the clipboard.
It’s essential to note that any results generated by Isaac® should be reviewed by the user. The analysis may contain errors, so it is recommended to verify important information included in the insights.
Isaac® in your regular newsmail
You can now also have AI news summaries delivered in your regular newsmails. This gives you a quick overview of relevant key media topics right at the start of your day.
Isaac® in exports
You can now easily export the results of the AI analysis from the application directly into a document in your chosen format.
Custom prompting
The Isaac® AI assistant now offers custom prompting to suit your current needs. You can define your own instructions for Isaac, telling it what to focus on during the analysis, and ask it questions about the analyzed data.
Key benefits
The primary advantages of Isaac® include:
Instant overviews and summaries of key events.
Time and energy savings through automated data analysis and reporting.
Enhanced decision-making with rapid identification of key insights and trends.
More effective crisis management via quick detection of relevant topics and sentiment.
Improved brand reputation management through advanced sentiment and tone analysis.
Simplified competitor analysis.
Better campaign monitoring with instant summaries of key insights.
This feature significantly simplifies and enhances processes related to media monitoring and data analysis.
Feedback
During its pilot testing phase, Isaac® received feedback from clients across various industries. Key points from the feedback (anonymized) include:
85% of clients appreciated the accuracy of the summaries.
70% reported that Isaac® significantly reduced the time needed for analysis.
Positive feedback examples:
"Isaac® saved us up to 10 hours per week on routine media analysis."
"The summarization feature is accurate and time-saving—we get clear conclusions in seconds instead of reading dozens of articles."
"Thanks to tone analysis, we have a better understanding of how our brand is perceived in the media."
Budeme rádi za Vaši zpětnou vazbu na asistenta Isaac®.
Applications across all industries
Government Sector
Use Cases: Monitoring public opinion, crisis communication, international media analysis.
Example: "The ministry identified key topics during a media situation in multiple languages and responded quickly."
Feedback: "Isaac® helped us better understand media reactions to our actions across Europe."
Commercial Sector
Use Cases: Brand monitoring, competitor analysis, campaign reporting in foreign markets.
Example: "The brand gained insights into sentiment regarding its campaign in German-speaking countries."
Feedback: "Support for multiple languages allowed us to expand our monitoring to new markets."
PR Agencies
Use Cases: Reporting for clients with global activities, monitoring media coverage in multiple languages.
Example: "The PR agency used Isaac® to report on campaign media coverage in France and Poland."
Feedback: "Support for various languages improved the quality and speed of our work."
Nonprofit Sector
Use Cases: Monitoring media support and analyzing the impact of campaigns abroad.
Example: "The nonprofit organization tracked media reactions to its sustainability campaign in Central Europe."
Feedback: "Thanks to multilingual analysis, we could easily present results to our international partners."
What content is included in the analysis?
Data is processed using Microsoft Azure OpenAI Service technology. The analysis works with a representative sample of data, excluding content from publishers or authors who have explicitly objected to automated processing with generative artificial intelligence.