Why advertiser self-serve?
Advertiser self-serve unlocks meaningful scale for media owners by allowing advertisers to manage their own campaign setup and measurement.
This is valuable across many media business models, but it is especially powerful for retail media and commerce media networks, where:
Console is highly customizable to your use case
Like the Kevel Ad Server, Console is fundamentally customizable.
Media owners can tailor their Console Business Manager to their business model and advertiser experience, including:
Customize your Console Business Manager's colors, logos, connected channels, and campaign type appearance, URL, and login page.
Channel ConnectionsControl which channels are available to which advertisers and which campaign types are available for each channel. | Campaign ControlsAs the media owner, you decide which campaign types advertisers can create. |
Performance Metrics
You decide which metrics are shown per channel.
Reporting in Console
Console includes reporting for the self-service campaigns created through Console, enabling advertisers to have full lifecycle management for their campaigns, including:
Media owners can also choose to restrict advertiser users to read-only access, allowing some users to view the performance of self-service campaigns without making changes.
Reporting is configurable, including:
Metrics per Console Business Manager
Metrics per channel
Control over which performance fields are visible to advertisers
This ensures advertisers get the insights they need, while media owners retain control over measurement, data visibility, and platform experience.
Introduction to Console entity model
