Creating a campaign in Nexta is very simple, in fact, the whole platform is designed to make it as easy as possible for you. The campaign will always be based on the agency and client template specified beforehand. Creating an omnichannel experience, you can run your campaigns across channels. You find the button to create campaigns above the campaign and campaign set section, on the left side.
Choosing an objective
As a first step, you need to choose which objectives you want to run your campaign on. Hereby, it is possible to do such across one or multiple objectives. Nexta has already a wide range of options available, including Facebook Traffic and Lead, Google Search and Dynamic Search, and different DSPs. When choosing multiple objectives, a campaign setting will be created enabling you to set goals across the different platforms.
As a second step, you have the option to choose different placements with different options within the retrospective channels.
Targeting
Each campaign has different targeting requirements, therefor Nexta makes it easy and convenient for you to specify your campaign to your requirements.
As a first step, you are able to choose your geo-targeting. Here we offer you different options. First, you can use our interactive map, to choose a radius based on a point set on the map or a zipcode. Second, you can also choose countries, regions, cities, or zip codes under the different objectives.
As a second step, you can choose demographics. Here you can choose between different age groups and genders.
As the last step, Nexta offers you the possibility to choose different interests to further specify your target audience. The interest available has been pre-specified on either the agency or the client template. In most cases, we can add additional interests reflecting your needs to your client template. Please contact us at support@nexta.io for further assistance.
In case you are running a campaign across different channels, you must choose the interest for each platform individually. The reason behind such is that the available interest segments are not identical and therefore cannot be bundled. However, there are often similar segments available.
Specific case for Google Search Ads
In case you are running a Google Seach Ads campaign, you will find your keywords under interests, instead of specific interest segments. If you want to add extra keywords, please also contact us at support@nexta.io.
Banners
A campaign would not work without any banners. At this stage, you have the option to include all banners you want in your campaign, based on the campaign objectives you chose in the beginning. When uploading banners beforehand, make sure you choose the objective you want to use for your campaigns, as they are individually tied to such. As an example, a Facebook Traffic banner, cannot be used for a Facebook Leads campaign and vice versa.
Specific case for Google Search / Dynamic Search Ads
If you are running a Seach Ads campaign, you will be able to choose the Ad/Ad description in this step and not a banner. Nevertheless, it follows the same principle.
Campaign Details
As the last step, you need to fill out the campaign details. Here you can specify a campaign name. Please note that the name is fixed after you have created the campaign and cannot be changed. Secondly, you can edit the campaign budget, as well as the start/end date. Just like the campaign name, the start date cannot be changed after the creation of a draft/campaign. However, you will still be able to change the end date.
Depending on your agency, you are further able to add additional booking information for internal reference, as well as create rules.