Creatives are the basis for every digital advertising campaign. As a result, Nexta's platform offers different ways of creating and uploading banners. In this section, we will go through how to create, edit, and attach banners to your next campaign.
How to create banners
To create banners, go to the creative section in Nexta. Here you will find the creatives tied to the individual client. Further, you will find the function to create new banners. In the top right corner.
In Nexta, you have two ways of creating banners, our internal banner builder or uploading external banners. Please note that for certain channels it is required to use the banner builder, these are Facebook and Google.
Another important step is to always match banners to the direct campaign objective. For example, a banner must be created for a Reach objective and cannot be reused for a Click objective. Not following this rule might lead to not being able to attach banners later.
The banner builder
The easiest way to create new banners is to use the internal banner builder. This tool is available for all channels and makes use of a simple and effective tool to get better performance for your next campaign.
The banner builder is slightly different for the different channels. Read more about the banner builder and different specifications here.
External banners
Nexta allow allows the upload of external banners for your next display campaign. This allows advertisers more creative freedoms and personalization. There are three ways of uploading external banners:
Picture (PNG/JPEG/GIF)
HTML 5 (ZIP)
Script
When uploading pictures and zip files, there are different sizes that Nexta is support. You find an overview here:
Large Mobile Banner: 320 x 100
Leaderboard: 728 x 90
Large Rectangle: 336 x 280
Medium Rectangle: 300 x 250
Half-Page Ad: 300 x 600
Small Rectangle: 180 x 150
Mobile Banner: 300 x 50
Mobile Leaderboard: 320 x 50
Wide Skyscraper: 160 x 600
Skyscraper: 120 x 600
Square: 250 x 250
Small Square: 200 x 200
Main Banner: 468 x 60
Half Banner: 234 x 60
Vertical Banner: 120 x 240
Portrait: 300 x 1050
Billboard: 970 x 250
Large Leaderboard: 970 x 90
You find a total overview here:
When uploading a script, make sure that a JSON Manifest file is included. You find more information about the script requirements here.
Editing banners
It is generally not possible to edit Display banners, no matter if they have been created via the banner builder or uploaded as an external banner.
The Facebook and Google banners can be edited by clicking on the small dots on the right side and selecting 'edit'.
Attaching banners to campaigns
After creating banners, they are saved on the client level and can be attached to the campaigns. Go to your campaign section, go on either create or edit campaign and select the banners under the step banner.