The easiest way to create new banners is to use the internal banner builder. This tool is available for all channels and makes use of a simple and effective tool to get better performance for your next campaign. As a next step, we will differentiate the banner builder for different channels. The picture below illustrates the banner builder in the Nexta platform.
Display banner builder
The banner builder for display is an easy tool to create banners in different sizes without needing to create each size individually. We thereby have two versions, exclusive or simple. The difference being that exclusive allows for adding multiple pictures, while simple only includes one picture.
The template consists of different sections:
Logo: Add a custom logo (max. 256x256px)
Picture: Add custom pictures
Headline: Add a headline for your ad
Description: Add some general content
URL: Add the website you wish to link to
Bottom: Add a CTA text
Facebook banner builder
The banner builder is required for Facebook, as Facebook's API requires a specific layout. Just like with the banner builder for Display, there are two versions, exclusive and simple. Here, simple allows you to add one picture, while exclusive allows adding up to six pictures.
The template consists of different sections:
Picture: Add a custom picture (min. 600x600px)
Headling: Add a headline for your banner
Text: Add a custom text
Description: Add a description (only visible on Facebook on desktop)
Call to action: Choose one from Facebook's list
Google Search/Dynamic Search banner builder
The banner builder is required for Google Ads, as Google also requires specific formats for their ads. Please note that classic Search Ads require headlines, while Dynamic Search Ads generate such automatically.
Below is illustrated an AdWords Search.
Below is illustrated an AdWords Dynamic Search.
The template consists of different sections:
Headline one/five: Add a custom headline (only for classic Search Ads, max 30 characters). Here it is important that you fill out all of the headlines already defined in Nexta.io.
Path one/two: Add custom paths to indicate a subdomain
Description: Add a description (max. 90 characters)
After filling out the different sections, just click on add banner and your banners are ready to be attached to your campaign.