To prevent unnecessary discrimination in Facebook advertisement, Facebook has introduced Special Ad Categories on December 7, 2021.
Facebook campaigns that promote the following need to choose the according category when creating a campaign in Nexta:
Credit: Ads that promote or directly link to a credit opportunity, including but not limited to credit card offers, auto loans, personal or business loan services, mortgage loans and long-term financing.
Employment: Ads that promote or directly link to an employment opportunity, including but not limited to part- or full-time jobs, internships or professional certification programs.
Housing: Ads that promote or directly link to a housing opportunity or related service, including but not limited to listings for the sale or rental of a home or apartment, homeowners’ insurance, mortgage insurance, mortgage loans, housing repairs and home equity or appraisal services.
Social Issues, Elections or Politics: Ads made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocates for the outcome of an election to public office.
Additionally you need to choose the country you want your campaign to run in.
Important: Please note that if your category falls under one of the listed category, but you don't choose the category in Nexta, your campaign will risk to get rejected. A rejected campaign will not be able to run and deliver.
The advertisers and campaigns that fall into the categories are limited in their targeting options and their ability to use selected form fields in ‘Lead Ads,’ where Facebook limits the ability to add certain types of personal information. One will, e.g., experience that gender and age will appear as read-only at the ad set level.
Here a list of restriction when your campaign is a SAC campaigns:
· Gender selection is not allowed
· Age selection is not allowed (has to be 18-65+)
· Possibility for radius below 15 km is not allowed
· Custom audiences are not allowed
· Only limited detailed targeting is possible
If you want to know even more about Special Ad Category, please follow this link.