Magic Copy is an AI-driven way of creating digital ads. Taking away a lot of the manual work required to create ads, Magic Copy makes it easier and quicker to create high-performing creatives for your next campaigns. You find the tool in our existing ads builder.
In this article you will learn about the following:
What is Magic Copy?
How does Magic Copy work?
Improving the ad copy
What to keep in mind when using Magic Copy
What is Magic Copy?
Magic Copy is Nexta's first step in creating AI tools that support partners in creating best-in-class ads. It is part of our existing ads builder, which you find under create ads.
We know how challenging and time-consuming it is to create digital ads at scale for local advertisers. This is caused by two factors:
The Ad Creative
The Ad Creative
The ad creative is the image or video provided by the client to be used to create digital ads. The ad creative plays a big role in determining ad quality. However, this is typically very personal to the business and cannot be easily automated. With Magic Copy, partners still need to manually upload ad creatives.
The Ad Copy
The Ad Copy
The ad copy plays a big role in all types of ads, but especially for Meta (Facebook & Instagram), and Search ads. We have shown that a changed ad text can lead to a 100% change in campaign performance. This is what Magic Copy can support you with.
In short, Magic Copy is an AI tool that generates ad copy for you across all supported ad types and platforms.
How does Magic Copy work?
Magic Copy is an AI tool that is built upon GPT-4's model. Utilizing Open AI's API, Nexta utilizes the new technology to go through a range of steps.
OpenAI is a Seattle-based AI research and development company. With products such as ChatGPT and their AI API, OpenAI has transformed the way consumers and businesses access AI. Most of OpenAI's models are language models, meaning they are able to return the user a text output based on a prompt. Nexta utilizes OpenAI's models to create better advertising tools for their partners with MagicCopy and Ad Rating being the first ones.
The input and homepage analysis
The only input Magic Copy needs is a homepage URL and a language. Based on this information, the tool is conducting an analysis of the client's webpage.
This analysis collects information about the product or service offered, the target audience, and what call-to-action (CTA) is to be used.
The created ad text
Based on the collected information, Magic Copy provides the users with targeted ad copy for the given platform. The specific copy is thereby adapted to the requirements of the individual platform, ensuring optimal performance. The ad text is then pushed into the ad copy tool, you are already familiar with in the ad builder.
Better performance with multiple ads
The process of creating ad text can be repeated as many times as possible to create optimal effects. Platforms like Facebook recommend using multiple ads to give the system a chance to test what works best for the target audience.
With Magic Copy, you can give yourself a performance boost by creating multiple ad versions and adding them to your campaigns.
Loading speed
As Magic Copy is using GPT-4, OpenAI's newest model, loading speeds can take a bit of time. Currently, we measured an average of 45-60 seconds per created ad copy. As the AI models get better, we expect the loading time to decrease.
Improving the ad copy
While the ad text should be of high quality from the start, it still is AI-generated text. This means that there might be slight errors from time to time. To make it easy for you to correct the text, we have added three options.
The easiest is to use the correction tool to improve the ad. Do you want to use emojis to sound less formal? Automatically add emojis to your text with the add emojis function.
Of course, you also have the ability to change the text manually, if you want to customize the ad copy to your personal preferences.
What to keep in mind when using Magic Copy
Magic Copy is an AI-driven tool that can create a lot of value when creating digital ads at scale. But keep in mind, that AI tools are never perfect either. Therefore, we have three tips on how to make the best out of Magic Copy:
Double-check the ad copy: Make sure there are no factional and spelling errors in the ad copy.
Check the call-to-action: Sometimes it is difficult for AI tools to choose the right CTA, make sure it works for the client's use case.
Create multiple versions: The power of magic copy really comes to shine when creating multiple ads, as this allows systems to test and find the best ad copy. So remember to use multiple ads for your campaigns.
Any more questions, then feel free to reach out to the support team.