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Win Themes

Matt Miller avatar
Written by Matt Miller
Updated this week

What it Does

  • Provides a dedicated place to capture and organize Win Themes that demonstrate differentiation to the customer.

  • Users can enter titles, descriptions, and tags for each Win Theme.

  • Win Themes are later tied into the outline and Pink Team draft.

Why It Matters

  • Ensures that strategic differentiators are not forgotten or lost during the writing process.

  • Creates a structured way to align Win Themes with solicitation requirements.

Instruction for Users:

Go to the Win Themes tab in your proposal workspace.

Enter a title, short description, and any tags for filtering.

Add Win Themes for all strategic differentiators you want reflected in the outline and draft.

Review Win Themes with leadership or capture managers before finalizing.

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