For the audience members who watch 9Now and when any ad appears during an ad break viewers cannot skip the ads. Regardless if they are on their mobile phones, laptops or connected TV's.

They have to watch the ads to continue watching the show, this means that 9Now has a very high video completion rate of just under 100% - meaning every time your ad is displayed during an ad break your ad gets viewed.

This is different to other channels like social media, where you might serve lots of impressions but receive very little video views or your ads can be skipped.