Campaign pricing is CPM based and the final price is determined by the targeting that is applied to the campaign
Base price: $50 CPM
Postcode targeting: +$7.5 CPM
Capital cities and districts targeting: +$7.5 CPM
Regional area targeting: +$7.5 CPM
Age targeting: +$2.50 CPM
Gender targeting: +$2.50 CPM
Interest and behaviour targeting: +$10 CPM
Live Sport Show targeting: +$15 CPM
Show targeting: +$5 CPM
Genre targeting: +$5 CPM
For example if you have a campaign($50) with Postcode targeting ($7.5) and Live Sport Show ($15) targeting you will be charged $72.5 CPM.
Expected Impressions = CPM x Budget × 1000
e.g. CPM of $72.50 and a budget of $500, you would get approximately 6,897 impressions.