Targeting is the way in which you customise your campaign and decide who will see your ad.

Nine Ad Manager allows you to to reach audiences on 9Now by household location, demographics, interests and behaviors or even by the TV show or genre of content.

Layering on more targeting than you really need can limit the audience reach and may prevent your ads from being seen by a greater pool of potential customers.​

Remember, if you don’t apply targeting then your campaign will still be shown across 9Now.

If you do not have any targeting selection your campaign will simply show across all TV shows, content genres, devices, and to all audiences on the platform.​

If your business is based online you have the opportunity to target households all across Australia, If you have a store front that provides a product or service you can target specific postcodes and surrounding neighborhoods.

For more information please see our Tips for reaching your ideal audience on Nine Ad Manager