Your ads will be shown across all times of the day including prime time, reaching audiences when users are streaming Nine’s most loved shows.

Streaming TV is different to linear TV (Traditional style of TV). With linear TV, all viewers watching at a particular time see the same ad, meaning ads shown in primetime (when more people are watching) get more reach than ads shown in daytime (when fewer people are watching). Streaming TV is different because you can target your ads and therefore different viewers will see different ads.

One impression (How often your ad is shown) shown at primetime on streaming TV will have the same reach as one impression served in daytime on streaming TV because each impression reaches only the members of that one particular household.

Impressions won’t show if nobody is watching. For an impression to show a viewer must be streaming TV on 9Now.