You cannot edit an approved Creative on a running Campaign, but you can add new ones. Approved creatives cannot be deleted from the system; they can only be paused to temporarily stop being active while keeping them available for future use.
This is a great choice if you’d like to A/B test your creatives and optimize whichever one seems to capture more clicks. You can pause or resume the creative you are using for the campaign at any time, but must have at least one active creative per campaign available. Pausing allows you to temporarily deactivate a creative without removing it from the system, offering flexibility in managing campaign content.
Please note any new creatives added will go through the Creative Review Process which will take up to 3 business days. This process ensures all creatives comply with platform requirements and advertising standards before becoming eligible for live campaigns.
You can manage the creatives on a campaign by entering the creative section under Campaigns, and pressing the edit button.