Why Aren't My Nine Ad Manager Campaigns Receiving Clicks or Generating Trackable Conversions?
Campaigns managed through Nine Ad Manager may face issues where they don’t receive any clicks. Here, we outline possible reasons for such occurrences and provide actionable steps to address them.
Depending on which devices you have selected in your campaign, the amount of clicks your campaign generates could be influenced.
If ads are displayed on devices like connected TVC's are expected to generate no clicks since these devices focus on visibility rather than interaction and cannot be clicked on.
Key Factors Affecting Campaign Performance
Improper Pixel Tracking Setup
Pixel tracking is a critical tool for capturing website conversions and user interactions. Without correct pixel setup, events from your website cannot be tracked, resulting in a lack of conversion data. For instance, if the pixel code isn’t implemented correctly or there are errors during the setup, you won't receive any trackable conversions.
Troubleshooting Steps for Device Compatibility
Review your campaign settings to check where your ads are being displayed.
Ensure your performance expectations align with the device capabilities. For instance, ads shown on non-clickable devices like smart TVs support brand awareness campaigns rather than direct interaction.
Ads that appear on connected TVs (CTV) are not clickable. More than 75% of 9Now viewing occurs on CTV, therefore it is expected to have a low number of clicks, if you have selected all devices or CTV for your campaign device targeting.
Beyond their non-clickable nature, smart TVs enhance brand awareness by offering high visibility and engagement opportunities, making them ideal for specific types of campaigns.