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How many creatives should I have in my library ?

For information regarding creative amounts

Updated over a year ago

Creating an effective creative library

Your creative library will contain all your Approved, Draft, Rejected and Under Review campaign creatives.

Depending on the size of your business and your advertising goals you can have as many creatives as you want, please note that it takes our team up to 3 days to review and make a decision on your creative so allow plenty of time to make edits and adjustments or provide more information if requested.

To organise an effective library you can follow the below examples to get you started.

General Business Creative

A general business creative is a creative that you can use again and repeat throughout the year to maintain brand consistency and long term recognition.

Promotional/Sales Creative

Promotional or sale based creatives are usually for one off occasions for short term awareness and to attract new customers. With this type of creative you can create 2-3 pieces that speak to the event and the desired outcome of the campaign.

Themed Based Creatives

Themed based creatives are popular during seasonal based times of the year like Christmas or Halloween specials. With this type of creative you can create 3 to 4 pieces that represent the occasion.

Conclusion:

By following the guidelines provided you can create an effective and organised creative library for your business. This will ensure that all campaigns meet the deadlines and are completed in a timely manner and once you have them all set up in advance you can then reuse them again and again.

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