Understanding Campaign Performance: Progress Bar & Projected Delivery

Throughout the duration of your campaign, you will have two visual cues to showcase its performance. These cues include the progress bar and estimated projection rate, which are important indicators of your campaign's progress and delivery.

The progress bar is a visual representation of your campaign schedule and will fill up over the course of its duration. It will correspond to one of three colors: Green, Yellow, or Red. The color indicates the status of your campaign and its delivery, with each color representing the following:

GREEN = On track and will deliver full impressions

YELLOW = Ok or Good Progress and will deliver majority impressions

RED = Under delivering and will not deliver the full amount of booked impressions.

The estimated projection rate is displayed on the right side of the progress bar, as a percentage. This percentage represents the pacing of your campaign and its projected delivery. For example, if your campaign has a projected delivery rate of 97%, it is on track to deliver 97% of the total impressions booked. This percentage may fluctuate during the course of your campaign and will be updated accordingly.

There could be various reasons for fluctuating percentages in your campaign's projected delivery rate. The most common reason is that your audience targeting may be too small or there may not be many people streaming within your selected audiences. Another possible reason could be that the duration of your campaign is too short. In order to ensure the full delivery of booked impressions, you can edit your campaign to broaden or change the targeting, and adjust the length of the campaign.

If your campaign finishes without delivering the full booked amount of impressions, you will receive a refund for the undelivered portion. This refund will be based on the undelivered amount, and you will be notified of the refund via email.

Understanding the progress bar and estimated projection rate is important in monitoring and optimising your campaign's performance. The progress bar provides a quick glance at how your campaign is delivering, while the estimated projection rate gives you a more detailed understanding of its pacing. If you have any further questions about these visual cues, our support team is always happy to assist you. Happy streaming!