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Understanding Ninety's Pricing Plans

A breakdown of what tools and features are available on each of Ninety's subscription plans: Free, Essentials, Accelerate, and Thrive.

Written by Tommy Mains

How Ninety's Pricing Plans Work

Ninety is a centralized platform for teams working toward a shared vision. We have three paid pricing plans and one free option, so your organization can choose one that meets its current needs.

  • Thrive is for organizations that want all our advanced features and AI-powered, in-app assistance.

  • Accelerate is for organizations ready to scale with powerful insights and long-term planning support.

  • Essentials is for organizations building their foundation with weekly meetings and vision planning.

  • Free is best for new organizations to document their business plan and begin building their future.

For current pricing, visit Ninety's pricing page.

Each plan has access to different tools and features on Ninety's platform. For increased customization, we also have user roles to limit which team members on your account can edit, view, or create. All users in your company are on the same subscription plan, so you cannot have some users on one plan and others on a different plan.

Free plan

Ninety's Free plan provides the following tools:

Companies on the Free plan cannot create items (such as Rocks, To-Dos, and Issues). For more detail, see What's Included with Ninety's Free Plan.

Essentials plan

The Essentials plan includes everything in the Free plan and the following:

Accelerate plan

The Accelerate plan includes everything in Essentials and the following:

Thrive plan

The Thrive plan includes everything in Accelerate and the following:

Note: Maz, Ninety's AI companion, is currently available to all users and companies on any paid subscription plan — Essentials, Accelerate, Thrive, and Legacy — not just Thrive. That includes Ask Maz, drafting and refining SMART Rocks, building Org Chart Seats, and the Scorecard Optimizer. The only Thrive-gated Maz feature is personalized meeting prep reports.

Frequently asked questions

Can we have users on different plans?

No. Each company selects one pricing plan for all licenses on their account.


Do you offer a discount for non-profits?

Yes. We offer a 50% discount for non-profit organizations. See Non-Profit Organizations, Powered by Ninety.


Can coaches push custom meeting agendas to their clients through Partner Hub?

Yes, Coaches can create custom meeting agendas in Partner Hub, but their clients will need to be on the Accelerate or Thrive plan to access those custom agendas or create their own.


Which plans include the native project management integrations?

All paid plans — Essentials, Accelerate, Thrive, and Legacy. The native two-way To-Do integrations with Asana, ClickUp, monday.com, and Todoist are not limited to Accelerate or Thrive. Any user with a paid license can connect one; only Observers cannot.


Which plans include Maz?

Maz is currently available to all users and companies on any paid subscription plan — Essentials, Accelerate, Thrive, and Legacy. Ask Maz, the SMART Rock assistant, the Org Chart Seat builder, and the Scorecard Optimizer are all included. Personalized meeting prep reports are the exception and require Thrive.


Which plans include Custom Assessments?

All paid plans — Essentials, Accelerate, Thrive, and Legacy. Every account (including Free) also gets the built-in Baseline Assessment and Org Fitness Review templates. See How to Build and Deploy Custom Assessments.

Read more pricing FAQs on Ninety's pricing FAQ page.

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