Overview
The Campaign Queries Report allows you to analyze the performance of your advertised SKUs as ads across Queries (actual search terms customers enter /categories they browse to find your ads). The data in the report is real-time and reflects the aggregated data across the filtered date range you selected before downloading it.
Note:
This report is not available for Display Ads
The Ad Type of the campaign (Product Ads, Brand Ads, Display Ads) is written in parentheses before the sheet name
Report Name | What It Provides | Why Is It Used |
Campaign Queries Report | Performance metrics (Views, Clicks, Sales, Spend, Orders, CTR, ROAS, CPC ) for each query | To refine targets and discover new ones |
Column Breakdown
Column | Description |
Campaign Name | The name of the campaign the report belongs to |
SKU | The unique identifier of the individual advertised product |
Query | The actual search terms customers use/ categories they browse to find your ads
|
Views | The number of times the advertised SKU as an ad was shown for the advertised SKU as an ad per query |
Clicks | The number of clicks on the advertised SKU per query |
Orders | The total number of units attributed to each advertised SKU per query |
Revenue | The revenue attributed to each advertised SKU as an ad per query |
Spend | The total cost spent on each advertised SKU as an ad per query |
ROAS | Return on Ad Spend (Sales Revenue / Spend) for each advertised SKU as an ad per query |
CTR | Click-through rate (Clicks / Views * 100) for each advertised SKU as an ad per query |
CPC | The average amount you pay per click on each advertised SKU as an ad per query (ie, total spend divided by total clicks) |
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