Within your Prospect base, there are natural groupings of Contacts and Accounts. For example: 

  • Account-level: Geography, vertical, company size
  • Solution-level: Competitive, complimentary solutions in place
  • Contact-level: Job function, title, location, seniority
  • Contextual: Past communications or Opportunities

What Nova's Personas enable you to do is to create these groupings in a simple, easy-to-use interface, and then utilize them to:

  • Create shareable, targeted strategies for contacting each of these Personas
  • Visualize the breakdown of your Contact base by Persona, and
  • View performance and analytics within each cohort of Contacts

Persona Creation + Configuration

Using Personas to Segment Contacts

Configuring Flows to use Personas and adding to Flow by Use Case

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