To know your marketing metrics:
1 - Google Tag Manager ID: Google Tag Manager gives you the power you need to create and update tags on your website and in your mobile applications, at any time you want and the speed of your business. Go to the menu App Builder > Store Presence to insert it.
2 - Facebook App ID: The unique key is given to every app created for Facebook. If you still do not have an App on FB, you can create your app here https://developers.facebook.com/apps and get the ID. Get your Facebook App ID with the following instructions. developers.facebook.com > My Apps > Choose the App > App ID. Go to the menu App Builder > Store Presence to insert it.
