The customer rewarding mechanic consists of defining how you will reward your customers for their loyalty. Whether by offering them free products, euro discounts, or cashback on their orders, it is important to clearly define the rules and benefits of your loyalty program to encourage engagement and customer loyalty.
Note however that it is not possible to simultaneously activate the reward or discount mechanic with cashback.
Your loyalty program : how does it work ?
We offer two types of loyalty programs, according to your preferences :
1. Points → Free products or discounts
With each order, you accumulate points. Once a certain threshold is reached, you can redeem them for a free product (e.g. a coffee) or a euro discount on your next order.
2. Points → Cashback
With each order, you accumulate points that are automatically converted into euros. These euros can then be used directly on your next purchases.
In both cases, you can earn bonus points on certain online orders, in-store orders, or on specific products.
Best practices for customer rewarding mechanics
Offer new products or discounts
Regularly offering new products or exclusive discounts helps maintain your customers' interest and engagement. This shows that you are attentive to their needs and that you are constantly seeking to offer them additional benefits.
Communicate about your loyalty program
Clear and regular communication about your loyalty program is essential to ensure that your customers understand its benefits and make full use of it. Good communication also strengthens the perceived value of the program.
Notify your customers of any loyalty program changes
Informing your customers of changes made to the loyalty program is crucial to maintaining their trust and avoiding frustration. Proactive communication about changes helps manage expectations and reduce dissatisfaction.