It is essential to analyze statistics after setting up email or SMS automations. This allows you to measure the effectiveness of your marketing actions and adjust your future automations based on the results obtained. A good understanding of these statistics will help you maximize your return on investment and better engage your customers.
Analysis after sending an email automation
Access statistics :
Click the "Automations" tab in the main menu
Select the Automation :
Click on the name of the automation you want to analyze
Access Analytics :
Click the "Analytics" button located at the top right of the page
Statistics Analysis over a predefined period : You will have access to the following information :
Total number sent : Total number of messages sent, as well as the percentages of "delivered" and "failed" messages
Delivered : Messages that were successfully delivered to recipients' inboxes
Failed : Messages that could not be delivered for various reasons (incorrect email address, server unavailable, etc.)
Number of unique openers : Indicates the number and percentage of recipients who opened your email or SMS
Unique openers : Number of distinct recipients who opened the message at least once
Number of unique clickers : Indicates the number and percentage of recipients who clicked on at least one link in your message
Unique clickers : Number of distinct recipients who clicked on one or more links in the message
Conversions after sending : Shows the number and percentage of conversions obtained after sending the email campaign; this figure evolves based on your customers' behavior.
Conversion : Desired action performed by the recipient, such as an order placed online or in-store.
Conversions among unique openers : Shows the number and percentage of conversions among those who opened the message.
Conversions among unique clickers : Shows the number and percentage of conversions among those who clicked on a link in the message.
Analysis after sending an SMS Automation
Access Campaigns :
Click the "Automations" tab in the main menu.
Select the Automation :
Choose the SMS automation you want to analyze by clicking on its name.
SMS automation sending information :
By clicking the "Edit" button, on this page you will find details such as the billed establishment, the number of characters in the SMS, the number of SMS sent compared to the total number of contacts, as well as the total cost.
Access Analytics : Click the "Analytics" button at the top right of the page.
In the Analytics tab you will find, over a predefined period :
Total number sent : Total number of SMS sent
Number of unique openers and clickers : It is not possible to track opens and clicks when sending an SMS campaign, since an SMS is plain text with no built-in mechanism to know whether the message has been opened or read.
Conversions after sending : Shows the number and percentage of conversions obtained after sending the SMS campaign; this figure evolves based on your customers' behavior.
Conversions among unique openers and clickers : It is not possible to track conversions among openers and clickers, as it is impossible to track opens and clicks when sending an SMS campaign, since an SMS is plain text with no built-in mechanism to know whether the message has been opened or read.
