The success of a loyalty program depends largely on how it is animated. Obypay offers three complementary marketing action levers to engage your customers, collect their feedback and boost your sales.
Gamification
Integrate fun mechanics into your program to encourage your customers to take action. The wheel of fortune or match betting allow your customers to try their luck to win rewards. These games can be linked to specific objectives: leaving a review, creating an account, subscribing to your social media…
You can define a period, a number of participants, a number of entries per contact, an interval between two entries and a percentage chance of winning. Each game can contain up to 5 gifts to be won.
Promo codes
Offer exclusive discounts or benefits via promotional codes, distributable across all your channels (email, SMS, social media…). Usable online or at kiosks, they reward loyalty and encourage repeat orders. A Reporting tab allows you to track the performance of each code.
Satisfaction survey
Collect your customers' feedback at the end of an order. Obypay surveys allow you to capitalize on satisfied customers by encouraging them to publish their reviews on platforms, and to identify dissatisfied customers to act quickly. These ratings also trigger automations (e.g.: email if rating < 3).
Obypay provides pre-configured questions by its experts.
Click on Import shared questions to retrieve them in one click.
Boost
Multiply the points earned by your customers over targeted periods and time slots. The points Boost allows you to add a percentage bonus on points earned (e.g.: +10% → multiplier ×1.1; +100% → multiplier ×2).
For each booster, you define :
A bonus (%) that automatically determines the applied multiplier
An application period (start date and end date)
Time slots (days and start/end times)
You can activate or deactivate each booster independently, and track its performance via the Analytics tab. Two active boosters cannot have overlapping periods.
Best practices
Involve your team — Brief your staff on ongoing actions to ensure consistent communication with customers.
Personalize — Adapt your promo codes, games and questions to your customers' preferences and behaviors to maximize their impact.
Analyze and adjust — Use the available reports (promo codes, campaign statistics) to identify what works and refine your strategy.