To optimise your program and maximise its impact, regularly analyse your data. Obypay offers you several reading levels: a management dashboard, detailed statistics by indicator, a product analytics view and a real-time activity log.
a) Available tools
Dashboard — global view The loyalty back-office home page permanently displays 3 key indicators :
Number of loyalty cards created (including customer accounts and anonymous cards)
Number of points earned
Number of points used
Below, an activity log lists in real time all recent actions: card unlocking, scan, rewards, orders… Filter by action type, by period (3 days, 7 days, 1 month, 3 months, 6 months, 1 year) and by establishment. Export the data via the Export button.
Dashboard Stats — detailed statistics
Click on the Statistics button at the top right of the Dashboard to access detailed statistics, filterable by period and comparable over two periods.
6 indicators available in table form by establishment:
Tab | Description |
Loyalty cards created | Number of cards created with opt-in rate, customer accounts and anonymous cards |
Orders | Order volume over the period |
Order revenue | Revenue generated |
Average basket | Average amount per order |
Active loyalty cards | Number of cards with activity over the period |
Footfall | Number of visits / passages |
Product analytics — performance by product
Accessible from Product analytics in the left menu.
Two views available :
Global statistics : number of orders and revenue, filterable by source, type and establishment
Product statistics : detailed analysis by product
Pass statistics
Accessible from Pass statistics in the left menu.
Track the performance of your Apple Wallet and Google Wallet passes.
b) Best practices
Check regularly — at least once a week, to monitor trends and quickly identify actions to take.
Use filters — period, establishment and action type to obtain precise data and understand seasonal or site-specific variations.
Compare two periods — activate the comparison in Dashboard Stats to measure the impact of your marketing actions or a program change.
Analyse peaks and troughs — identify periods of high and low activity and adapt your campaigns and points boosts accordingly.
Export your data — use the Export button on the Dashboard to share results with your team or analyse them in a spreadsheet.