The Dashboard allows you to visualise in real time the main indicators of your loyalty program, track your customers' activity and export data for in-depth analysis.
Key indicators (KPIs)
At the top of the Dashboard, three indicators are permanently displayed :
Number of loyalty cards created — with the breakdown between identified customer accounts and anonymous cards
Number of points earned — total points accumulated by your customers over the period
Number of points used — total points used to obtain rewards
To access more detailed statistics (revenue, average basket, footfall…), click on the Statistics button at the top right.
The activity log
Below the KPIs, a table lists all recent customer actions in real time :
Column | Description |
Contact | Customer email and name |
Action | Type of action performed |
Info | Details (program, establishment) |
Status | Channel used: On-site or Online |
Date | Precise date and time |
Filtering data
Period — select a precise date range or use the shortcuts:
3 days, 7 days, 1 month, 3 months, 6 months, 1 year.
Establishment — display data from a single establishment or combine several.
Action type — filter the log by specific action :
All
Orders
Loyalty card scan
Loyalty card unlocking
Loyalty gift unlocking
One-off rewards
Prepaid card unlocking
Prepaid card scan
Marketing contact
Comparing two periods
Enable "Activate comparison" to analyse the evolution of your indicators between two periods. Select the initial period and the comparison period — the differences appear below each indicator (as a % increase or decrease).
Exporting data
Click on Export to download the filtered data in Excel format. The file contains 4 tabs :
Orders — details of all orders: price, status, establishment, customer email/name, date.
Offer Histories (if discounts have been applied) — history of offers used: label, status, establishment, email/name, date.
Loyalty Card Gift Histories (if points program with rewards) — redeemed rewards: points used, reward description, status, establishment, email/name, date.
Loyalty Cards — loyalty cards created: establishment, email/name, creation date.