The Statistics page gives you an in-depth view of your loyalty program's performance, by establishment and by period. Each indicator can be exported in Excel format.The Statistics page gives you an in-depth view of your loyalty program's performance, by establishment and by period. Each indicator can be exported in Excel format.
1. Loyalty cards created
Number of loyalty cards created over the period, by establishment, with the associated opt-in rate. Useful for tracking the evolution of registrations to your program.
2. Orders
Total number of orders placed with a loyalty account, distinguishing between :
orders via the POS (till)
orders via Obypay Order (online or at the kiosk)
Helps understand where your loyal customers order the most, establishment by establishment.
3. Order revenue
Total revenue generated by loyal customers, separated between till and Obypay Order, by establishment. Essential for measuring your program's contribution to your revenues.
4. Average basket
Average amount per order for loyal customers, separated between till and Obypay Order. Allows you to compare the average basket between establishments and identify best practices to replicate.
5. Active loyalty cards
Number of cards that have been used at least once over the last 6, 12 and 18 months, by establishment with the activity rate. Measures the retention and real engagement of your customers in the program.
6. Attendance
Average number of visits per customer when they identified themselves with their loyalty card, separated between till and Obypay Order. Allows you to track the visit frequency of your loyal customers and adjust your actions to encourage more regular visits.
Exporting data
Each tab can be exported in Excel format by clicking on the Export button at the top right.