There are currently 3 ways to build your email list with Ochre;

Dynamic Mailchimp Mailing List Integration

Allowing automated sync between Ochre and Mailchimp

Embeddable HTML widget

To embed an html form from your mail client, please grab the html code and create a "Code" module.

And then add the code.

This could be a separate page, indexed in the top navigation, or on any custom page.

Standard check-box on registration

To enable the automated request at account creation please check the "Newsletter Sign-Up" box.

This then appears on the customer registration page.