You can set up tracking for customer conversions with the following services:
Google Ads
Facebook Pixel
ActiveCampaign
Tracking codes entered here are utilised on the front end in response to customers acceptance of cookies policies. Customers can opt out of submitting any info to Facebook.
Advanced ecommerce tracking is implemented on all Ochre Stores, so you will be able to gain insights about conversion to sales.
Facebook Pixel
Ochre is integrated with Facebook events to allow retargeting based on specific customer actions:
PageView
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
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How to set up
Site Settings > Tracking and Analytics
Add Tracking ID
Enter Facebook Pixel ID, or in the case of Google Ads, enter the Conversion ID and Conversion Label.
You can enter multiple Google Ads IDs, but only one Facebook Pixel per store.
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Related articles
How to set up Google Analytics
https://intercom.help/ochre/en/articles/5991424-how-to-set-up-google-analytics
Google Ads integration
https://intercom.help/ochre/en/articles/3935080-google-ads-integration
Facebook event tracking
https://intercom.help/ochre/en/articles/5981994-facebook-event-tracking
ActiveCampaign event tracking
https://intercom.help/ochre/en/articles/3977748-activecampaign-event-tracking