Track events on your site using ActiveCampaign.
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My Settings > Tracking

Enable Site Tracking
Whitelist the store URL. E.g. example.ochre.store
Enable Event Tracking

My Settings > Tracking > Event Tracking API

Copy the Account ID, shown as actid
Copy the key shown in the code snippet below.

Site Settings > Tracking and Analytics > ActiveCampaign event tracking

Add Tracking ID

Enter the actID and key into the fields on Ochre.

ActiveCampaign event tracking help articles
​https://help.activecampaign.com/hc/en-us/articles/221870128