If you don’t disclose, you are at risk of FTC non-compliance which can imply legal pursuits. This is serious business.
Additionally, as an Octoly member, you are required to respect Octoly terms for every campaigns that you participate in. As such, your posts/videos/stories must respect Octoly’s transparency rules. You can find transparency rules details outlined in our terms and campaign pages.
Failure to abide by these rules puts you at risk of being removed from the Octoly platform.