To be on Octoly, an influencer needs to fit different criteria according to the platform they're using (YouTube and/or Instagram). The eligibility criteria is as follows:
Discover and connect with 12,000+ vetted influencers
More than 5,000 followers on Instagram and more than 1,000 subscribers on YouTube
Active and posting regularly on their accounts/channels
The influencer needs to be Beauty, Fashion & Lifestyle focused
The influencer needs to own a consistent and relevant engagement ratio on Instagram, according to their follower base. On YouTube, an influencer needs to have a good visibility ie. more than 1,000 views per video after 30 days
All posts and videos are original content produced by the influencer
The content produced by the influencer needs to be relevant to Octoly clients’ industries and of high quality
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