Here are our recommendations to respect Octoly’s transparency rules and be FTC compliant on Instagram posts:

  • Insert #[Brand]giftedme or #complimentaryfrom[Brand] in your Instagram post caption
  • Insert that mention within the first three lines of your caption, above the “more” button. Your audience usually checks posts on their mobile devices and typically see only the first three lines of a longer post unless they click “more”. 
  • Alternatively you can also use a sentence with the terms
    "complimentary from" or the “gifted me"
  • If you have been gifted several products you can use the sentence "These products have been gifted to me/complimentary from brand x, brand y and brand z."
  • Add the #contest whenever you’re hosting a contest or giveaway with a brand

On Octoly, we make sure to remind you those disclosure rules in our campaign pages and emails. You can easily find them in your Orders page for each order:

  • If you click on “Order details”, you can copy the required mentions/hashtags by the brand as well as the Octoly transparency terms. Then, you can paste them in your Instagram caption. That way, you’re sure to never make any mistake.
  • If you click on “Publish your review”, we remind you about the transparency rules as well.

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