Here are our recommendations to respect Octoly’s transparency rules and be FTC compliant on Instagram Stories:

  • Insert #[Brand]giftedme or #complimentaryfrom[Brand] in the story
  • Alternatively you can also use a sentence with the terms "complimentary from" or “gifted me"
  • Add the #contest whenever you’re hosting a contest or giveaway with a brand
  • If you have multiple stories that talk about the same product, you must disclose in each story

On Octoly, we make sure to remind you those disclosure rules in our campaign pages and emails. You can easily find them in your Orders page for each order:

  • If you click on “Order details”, you can copy the required mentions/hashtags by the brand as well as the Octoly transparency terms. Then, you can paste them in your Instagram Story. That way, you’re sure to never make any mistake.
  • If you click on “Publish your review”, we remind you about the transparency rules as well.

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