Effective Date: 27.12.2024
Last Updated: 27.12.2024
OfferSwap (“we,” “us,” “our”) values your privacy and is committed to ensuring transparency in how we use cookies and similar technologies on our platform, including our website and mobile applications (“Platform”). This Cookie Policy (“Policy”) explains what cookies are, how and why we use them, and your rights to control their use.
This Policy complies with the General Data Protection Regulation (GDPR) and other applicable laws. By continuing to use the Platform, you consent to the use of cookies as described in this Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (e.g., computer, smartphone, or tablet) when you visit a website. They store information about your interactions with the site and allow websites to recognize your device and remember your preferences over time.
In addition to cookies, we may use similar technologies such as:
Web beacons: Small graphic images or scripts that monitor user behavior.
Pixels: Code snippets that track user activity, such as conversions.
Local storage: Data stored locally on your browser or device.
Software Development Kits (SDKs): Tools used in mobile apps to track user activity.
2. Why We Use Cookies
We use cookies to:
Provide essential services and ensure the Platform functions properly.
Enhance user experience by remembering your preferences.
Analyze and optimize Platform performance.
Deliver targeted advertising and measure marketing effectiveness.
Comply with legal obligations, such as obtaining and managing user consent.
3. Types of Cookies We Use
OfferSwap uses various types of cookies to achieve these objectives:
3.1. Strictly Necessary Cookies
These cookies are essential for the operation of the Platform and cannot be disabled. They ensure basic functionalities like secure login, navigation, and transaction completion.
Examples:
Authentication cookies
Security cookies
3.2. Functional Cookies
These cookies enhance the functionality of the Platform by remembering your preferences and settings. They are optional but recommended for a better user experience.
Examples:
Language settings cookies
Theme preferences
3.3. Performance and Analytics Cookies
These cookies collect data about how users interact with the Platform. This information is used to improve functionality and understand usage patterns.
Examples:
Google Analytics cookies
Heatmap tracking tools
3.4. Advertising and Targeting Cookies
These cookies are used to deliver personalized ads based on your browsing behavior and to measure the effectiveness of our advertising campaigns.
Examples:
Facebook Pixel
Google Ads cookies
3.5. Social Media Cookies
These cookies enable sharing of content on social media platforms and track engagement with social features embedded on the Platform.
Examples:
LinkedIn cookies
Instagram interaction cookies
4. Third-Party Cookies
OfferSwap collaborates with trusted third-party service providers to enhance the Platform’s functionality and deliver services. These third parties may place their cookies on your device.
Examples of third-party partners include:
Analytics Providers: Google Analytics, Hotjar
Advertising Partners: Facebook Ads, Google Ads
Payment Processors: Stripe
Third-party cookies are governed by their respective privacy policies. We recommend reviewing these policies to understand their data practices.
5. How Long Do Cookies Last?
Cookies have different lifespans based on their type and purpose:
Session Cookies: Deleted when you close your browser.
Persistent Cookies: Remain on your device until their expiration date or until manually deleted.
Specific retention periods for cookies are listed in the cookie consent banner available on the Platform.
6. Managing Your Cookie Preferences
You have control over the cookies used on our Platform.
6.1. Cookie Consent Tool
When you visit our Platform, a cookie consent banner will appear, allowing you to:
Accept all cookies.
Reject non-essential cookies.
Customize your cookie preferences.
You can adjust your preferences at any time using the “Cookie Settings” link available on the Platform.
6.2. Browser Settings
Most browsers allow you to block or delete cookies. Instructions can typically be found in your browser’s help section.
6.3. Opt-Out Mechanisms
To opt out of Google Analytics tracking, use the Google Analytics Opt-out Browser Add-on.
To manage interest-based ads, visit Your Online Choices or Network Advertising Initiative.
Disabling certain cookies may affect the functionality of the Platform.
7. Data Collected Through Cookies
Cookies may collect the following types of data:
IP address
Browser type and version
Device type and operating system
Referring URL
Pages viewed and time spent on the Platform
Actions taken on the Platform (e.g., clicks, purchases)
8. Legal Basis for Using Cookies
Under GDPR, our use of cookies is based on:
Legitimate Interest: For cookies necessary to provide core functionalities.
Consent: For non-essential cookies, such as analytics and advertising cookies.
Your consent is obtained through the cookie consent banner displayed when you first visit the Platform.
9. Cookies on Mobile Applications
For mobile apps, we may use SDKs and local storage instead of cookies to track and store similar information. These tools are used to improve app performance and user experience.
10. International Data Transfers
Some third-party cookies may result in the transfer of your data outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect your data in compliance with GDPR.
11. Security of Data Collected Through Cookies
We implement technical and organizational measures to protect data collected through cookies, including:
Encryption of sensitive information.
Restricting access to authorized personnel.
Regular security audits of our systems.
12. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology, legal requirements, or our practices. Updates will be posted on this page, and significant changes will be communicated to you directly where required.
We encourage you to review this Policy periodically to stay informed about our use of cookies.
13. Contact Us
If you have questions about this Cookie Policy or wish to exercise your data protection rights, please contact us:
OfferSwap Oy
Address: Palokunnankatu 28 Lh5, 13100 Hämeenlinna, Suomi
Company ID: 3466554-5
VAT ID: FI34665545
Email: contact@offer-swap.com