By connecting your Email Service Provider (ESP), it will allow you to send the unqualified leads to your preferred ESP for nurturing, there you will be able to send them a sequence of emails depending on where they are in your sales funnel
- To connect with your preferred marketing automation tool (Email Service Provider), head to the Integrations section on the left hand side and click on Email Marketing.
- Choose your preferred Email Service Provider, then hover on their logo to connect your account or create a new one.
- Choose to integrate it natively or through our 3rd party integrations, via Zapier & via Integromat, depending on the availability. (Any request for an integration, please send an email to firstname.lastname@example.org, we will hopefully integrate the most requested integrations!)
- Click on native, or via 3rd party to connect your account or create a new one. Then simply follow the steps. (If they ask you for an Api key, then you will have to create an account on their platform and redeem the key from there and insert it here on Ohmylead)
Once you connect your ESP, the blue settings icon appears. By clicking on it, you will be able to sync your leads.
Here you will be creating your custom rules, telling the system every time a status is changed to Unqualified send them to a specific list on your Email Service Provider.
Create as many rules as you want, once you are done click on Save to finish the process