Introduction
This article covers common attributes used by Beauty retailers to capture insights into products and customers.
Attributes for the following types of beauty products are covered:
Cosmetic product
Hair products
A demonstration review is included for each product to illustrate how the attribute examples appear when published.
If you need a refresher on the different attribute types please see this article.
Hair Products
Attributes for Product Insights
Type: Range
Results (Poor - Excellent)
Conditioning (Poor - Excellent)
Long Lasting (Poor - Excellent)
Type: Multi-select
Title: Product Standouts
Options: Conditions Well, Gentle, Lathers Well, Even Coverage, Adds Shine, Detangles, Softens Hair, Curl Friendly, Good For Dry Hair, Moisturizes, Strengthens, Smooths, Smells Great, Great Ingredients
Attributes for Customer Insights
Type: Single-select
Title: Hair Colour
Options: Black, Brown, Brunette, Blonder, Red, Grey, White
Title: Hair Texture
Options: Curly, Wavy, Straight, Coily, Thin
Title: Hair Length
Options: Very Short, Short, Average, Long, Very Long
Cosmetics Products
Attributes for Product Insights
Type: Range
Color (Poor - Excellent)
Ease of Use (Poor - Excellent)
Long Lasting (Poor - Excellent)
Type: Multi-select
Title: Best For
Options: Blending Shadows, Highlighting, Contouring, Powdering, Multi-Purpose
Attributes for Customer Insights
Type: Single-select
Title: Eye Color
Options: Brown, Blue, Green, Hazel, Amber
Title: Skin Type
Options: Normal, Dry, Oily, Combination, Acne, Sensitive, Teen
Title: Skin Tone
Options: Fair, Medium, Warm, Tan, Dark
