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Before sending review request emails through Klaviyo you must enable the integration within Okendo. Find out how to set up the integration here.

Creating a Review Request Flow

To create a Review Request flow, the trigger must be the "Eligible for Okendo Review Request" Event. This event contains the product data that the customer ordered which will be used in the Review Request emails.

It is also highly recommended that you use the "Ineligible for Okendo Review Request" to filter out any customer that have become ineligible for a review request since starting the flow (they returned the order, for example).

An Example of a Review Request With Reminder Flow:

The Review Request Email

The header, footer and copy within the email can be configured in the same way as other emails within Klaviyo.

The section shown below, containing the products to review, is the dynamic part of the email that is loaded using the data from the “Eligible for Okendo Review Request” event. The following instructions will focus on creating this block:

To create this section we start by using the table block. Configure two columns in the following way:

Then add the data source properties, so the products can be referenced within each row of the table.

Note: These variables are case-sensitive, so must be entered as shown below.

The final part of the setup is to configure the columns of the table, within each row. First, the column containing the product image. Add a placeholder image, then use the alias (“product”) to access the properties within the event:

{{ product.name }}
{{ product|lookup:'Review Url' }}
{{ product|lookup:'Image Url' }}

For the second column, you can select “Text”, then “Source” in the top right. Paste the code below to display the three rows with the product name, the “How many stars?” text and the star images, which link to the review capture form.

<div class="mj-column-px-350 outlook-group-fix" style="vertical-align:middle;display:inline-block;direction:ltr;font-size:13px;text-align:left;width:100%;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:middle;" width="100%"> <tbody> <tr> <td align="left" style="word-break:break-word;font-size:0px;padding:10px 25px;"> <div style="cursor: auto; color: rgb(29, 34, 54); font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-weight: bold; line-height: 22px; text-align: center;">{{product.Name}}</div></td></tr><tr> <td align="left" style="word-break:break-word;font-size:0px;padding:10px 25px;padding-bottom:0px;"> <div style="cursor: auto; color: rgb(84, 88, 102); font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 16px; line-height: 22px; text-align: center;"> How many stars?</div><p>&nbsp;</p></td></tr><tr> <td align="left" style="word-break:break-word;font-size:0px;padding:10px 25px;"> <div style="cursor: auto; color: rgb(0, 0, 0); font-family: Ubuntu, Helvetica, Arial, sans-serif; font-size: 13px; line-height: normal; text-align: center;"> <a aria-label="Vote 1 Star" href="{{product|lookup:'Review Rating Urls'|lookup:'0'|lookup:'Url'}}"><img alt="1 Star" height="28" src="https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/star.png" style="border:none;outline:none;text-decoration:none;" width="30"/></a> <a aria-label="Vote 2 Star" href="{{product|lookup:'Review Rating Urls'|lookup:'1'|lookup:'Url'}}"> <img alt="2 Star" height="28" src="https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/star.png" style="border:none;outline:none;text-decoration:none;" width="30"/></a> <a aria-label="Vote 3 Star" href="{{product|lookup:'Review Rating Urls'|lookup:'2'|lookup:'Url'}}"> <img alt="3 Star" height="28" src="https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/star.png" style="border:none;outline:none;text-decoration:none;" width="30"/></a> <a aria-label="Vote 4 Star" href="{{product|lookup:'Review Rating Urls'|lookup:'3'|lookup:'Url'}}"> <img alt="4 Star" height="28" src="https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/star.png" style="border:none;outline:none;text-decoration:none;" width="30"/></a> <a aria-label="Vote 5 Star" href="{{product|lookup:'Review Rating Urls'|lookup:'4'|lookup:'Url'}}"> <img alt="5 Star" height="28" src="https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/star.png" style="border:none;outline:none;text-decoration:none;" width="30"/>​</a> </div></td></tr></tbody> </table></div>

Enhance emails with social proof & advanced flows when you integrate Okendo with Klaviyo. “Including ratings & reviews from Okendo in our abandon cart flows in Klaviyo has been a total game changer! Click-through rate and revenue-per-recipient is the highest we’ve ever seen them”, says Vera Yan, Co-Founder of Nimble. Button with label

Start sending Review Request Emails through Klaviyo

To enable automatic sending of both the "Eligible for Okendo Review Request" and "Ineligible for Okendo Review Request" metric, a Klaviyo Sequence will need to be active within Okendo.

To ensure all emails are sent, the emails in Klaviyo must be set to "manual" or "live" before starting the Sequence in Okendo.

Once the email in Klaviyo is active, head over to the Sequences page in Okendo and click Start.

Find out more about the Sequences feature here.

Book a demo with Okendo. Fuel your marketing with the persuasive power of reviews. Button with label
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