If you're new to capturing reviews from customers and want to quickly increase review and UGC submissions, you can perform a lookback campaign. When you run a lookback, you enable Okendo to retroactively request reviews for orders that were already fulfilled.
When you do a lookback, keep in mind that Okendo:
Looks only at the most recent fulfilled order if the customer has multiple orders
Doesn't request reviews for refunded or partially refunded orders
Omits orders where the customer already submitted a review for any of the products in the order
May use the delivered date instead of the fulfilled date when determining whether or not to send a review request email
Note: You can also perform a lookback using any of Okendo's email/SMS integrations.
To perform a lookback
You need to backdate the start date in your Okendo sequence to recruit past orders into the sequence. For example, you can set the start date to 3 months before the day you create your sequence.
Open your Okendo app.
Click Mail in the sidebar.
Configure the elements of your sequence.
Note: In this step, in the Start Date field, select a date in the past to request reviews from previously fulfilled orders.