Okendo Quizzes is a powerful tool for e-commerce businesses to engage customers, understand their preferences, and drive sales. This article provides a step-by-step guide to creating an effective quiz that enhances the customer experience and boosts conversion rates.

In this article, you’ll learn about:

Before diving into quiz creation, clearly define your objectives. Are you looking to gather customer preferences, recommend products, improve the path to purchase, or increase user engagement? Understanding your goals will shape the structure and content of your quiz.

Consider your target audience's demographics, interests, and shopping behaviors. Tailor your quiz content to resonate with your specific customer base, ensuring relevance and engagement.

Select a quiz type that aligns with your goals. Common e-commerce quiz types include:

Each type serves a unique purpose in guiding customers through their purchasing journey.

Craft clear, concise, and relevant questions that align with your quiz type. Use a mix of question formats, such as multiple-choice, image-based, and rating scales, to keep the quiz engaging and dynamic.

If you offer a diverse range of products, use the quiz to showcase your product variety. Create questions that lead customers to different product categories, ensuring they discover the breadth of your offerings.

Based on quiz responses, provide personalized product recommendations. Tailor these suggestions to match customer preferences, creating a more personalized and enjoyable shopping experience.

Collect valuable data from quiz responses. Use this information to improve product offerings, refine marketing strategies, and enhance customer personalization. Be transparent about how you'll use the data to build trust.

Before launching your quiz, conduct thorough testing to identify and resolve any issues. Pay attention to user feedback and iterate on the quiz based on real user experiences.

Utilize various marketing channels to promote your quiz. Incorporate it into email campaigns, social media posts, and on your website. Consider offering incentives, such as discounts or exclusive access, to encourage participation.

🧠 Number of Questions
5–10 questions strike the right balance - enough detail without losing engagement. Adjust based on your brand or vertical.

🌿 Use Question Branching
Show follow-up or different questions based on prior answers. You can also skip directly to recommendations when appropriate.

📊 Collect Extra Data
Include a few non-essential questions (e.g. demographics or interests) to enrich insights and improve perceived sophistication.

🖼️ Use Images in Options
Visuals boost engagement and clarity - great for things like hair types or skin tones. Test different layouts (e.g. Side by Side, Tags, Stacked).

✍️ Keep Language Simple
Be clear and concise. Avoid jargon or overly complex phrasing.

🕒 Keep Questions Updated
Ensure questions reflect your latest product offerings and brand tone.

🔢 Limit to High-Value Products
Show the most relevant products (not everything). 10-20 conditional logic pages is manageable; 5-6 products per page max.

📦 Keep Content Fresh
Remove outdated or out-of-stock items. Add new products as your catalog changes.

📈 Optimize Based on Purchases
Review conversion data. If customers are buying different products than recommended, tweak your logic or product mix.

🎯 Ensure Brand Consistency
Match colors, fonts and imagery across all quiz pages. A polished look builds trust and keeps the quiz feeling native.

⭐ Show Review Ratings
If using Okendo Reviews, enable product star ratings on recommendation pages to add social proof and boost conversions.

🔍 Google Ads Campaign: Target specific keywords related to your products or industry.

📱 Social Media Video Ads: Utilize platforms like Instagram and TikTok to create engaging video ads promoting your quiz.

🖼️ Image/Display Ads: Place visually appealing ads on popular websites to reach a broader audience.

🛣️ Out-of-Home Ads: Promote the quiz on billboards, screens, or street furniture in high-traffic, relevant locations. Include a QR code or short link so viewers can easily access the quiz on their phones.

🔗 Header/Navigation: Feature a prominent link to the quiz in the header or main navigation for high visibility. Your CTA link to the quiz should highlight its value. E.g. instead of saying “Coffee Quiz,” say “Find Your Perfect Blend” to boost clicks and communicate why a shopper should engage with your quiz.

📄 Footer: Include a quiz link in the footer for consistent visibility across all pages.

🏠 Home Page Section: Create an eye-catching section on your home page dedicated to promoting the quiz.

🌐 Dedicated Landing Page: Ensure the quiz has its own landing page, especially if promoted externally or through ads.

📢 Announcement: Send a general announcement to your engaged email and SMS subscribers, encouraging them to try the quiz.

👋 Welcome Series: Introduce the quiz to new subscribers by including it in your welcome series emails. Segment prompts based on whether they've made a purchase.

🛒 Product/Cart Abandonment: Promote the quiz in abandonment emails, suggesting it as an alternative for customers who didn't complete a purchase.

📬 Broadcast Campaigns: Regularly feature the quiz in your broadcast marketing campaigns. Segment the audience to target specific subscriber groups, maximizing relevance.

✅ First Purchase or Recent Quiz-Takers: Hide quiz promotions from recent purchasers or those who have recently taken a quiz to avoid redundancy.

📭 Non-Purchasers or Inactive Subscribers: Dynamically highlight the quiz in broadcast campaigns for subscribers who haven't made a purchase or engaged in a while.

By following these best practices you will be able to set up your quiz for success! Ensure that you monitor your quiz analytics and make any required changes to optimize performance.

👉 Refer to our in-depth optimization articles for more information: