Step 1:

Log into your Klaviyo account and go to Lists & Segments > Create List / Segment.

Step 2:
Choose “Segment” if you wish to dynamically add customers to your list based on a set of properties you define.

Step 3:
Name your segment, set the conditions you wish your customers to match in order to add them to your segment and click on the “Create segment” button.

In this example, we created a segment for the New Passion RFM Group, selecting "Properties about someone" > "RVL RFM Group Name" > "equals" > "New Passion". As we wanted to include in this segment only unsuppressed contacts, we also added in the segment's definition "+AND" > "If someone is or is not suppressed for email" > Person "is not" suppressed.

Note:
Please take into consideration that there might be a slight delay when updating the segments in Klaviyo. For more on this subject, please visit this Klaviyo article.

Also, check our quick video tutorial below:

Next, learn how to use this segment in a Klaviyo Flow or in a Klaviyo campaign.