*Note: This section is under active development, some of the data might suffer changes in the future*
Customer events which are sent to Klaviyo can be classified into 2 categories:
RFM-Related Events
RVL RFM Score Changed – Sent if upon recalculation of the RFM Score for a customer changes from its previous value; Contains:
Current RFM Score
Previous RFM Score
RVL RFM Group Changed – Sent if upon recalculation of the RFM Group for a customer changes from its previous value; Contains:
Current RFM Group Name
Previous RFM Group Name
RVL RFM Importance Increased – Sent if upon recalculation of the RFM Group for a customer, the importance of the new group (configured as "rank" within Reveal) increases from its previous value; Contains:
Current RFM Group Name
Current RFM Group Rank
Previous RFM Group Name
Previous RFM Group Rank
RVL RFM Importance Decreased – Sent if upon recalculation of the RFM Group for a customer, the importance of the new group (configured as "rank" within Reveal) decreases from its previous value; Contains:
Current RFM Group Name: group name;
Current RFM Group Rank: group rank;
Previous RFM Group Name: group name;
Previous RFM Group Rank: group rank;
NPS-Related Events
RVL NPS Partial Response – sent when the customer clicks on a score initially, from the email received; Contains:
NPS Score
Order EID
RVL NPS Segment Changed – sent if upon scoring the service, the NPS Segment (Promoter / Passive / Detractor) changes from the previous answer; Contains:
Current NPS Segment
Previous NPS Segment
RVL NPS Response – sent when the customer answers all the NPS questions; Contains:
NPS Score
Order EID
RVL NPS Pre-Response – sent when the customer fills in the Pre-Delivery NPS Survey, in the Checkout "Thank You" page of the website, right after placing an order,
NPS Score
Order EID