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What customer events are sent into Klaviyo?
What customer events are sent into Klaviyo?
Costin Floricel avatar
Written by Costin Floricel
Updated over 2 years ago

*Note: This section is under active development, some of the data might suffer changes in the future*

Customer events which are sent to Klaviyo can be classified into 2 categories:

RFM-Related Events

  • RVL RFM Score Changed – Sent if upon recalculation of the RFM Score for a customer changes from its previous value; Contains:

    • Current RFM Score

    • Previous RFM Score

  • RVL RFM Group Changed – Sent if upon recalculation of the RFM Group for a customer changes from its previous value; Contains:

    • Current RFM Group Name

    • Previous RFM Group Name

  • RVL RFM Importance Increased – Sent if upon recalculation of the RFM Group for a customer, the importance of the new group (configured as "rank" within Reveal) increases from its previous value; Contains:

    • Current RFM Group Name

    • Current RFM Group Rank

    • Previous RFM Group Name

    • Previous RFM Group Rank

  • RVL RFM Importance Decreased – Sent if upon recalculation of the RFM Group for a customer, the importance of the new group (configured as "rank" within Reveal) decreases from its previous value; Contains:

    • Current RFM Group Name: group name;

    • Current RFM Group Rank: group rank;

    • Previous RFM Group Name: group name;

    • Previous RFM Group Rank: group rank;

NPS-Related Events

  • RVL NPS Partial Response – sent when the customer clicks on a score initially, from the email received; Contains:

    • NPS Score

    • Order EID

  • RVL NPS Segment Changed – sent if upon scoring the service, the NPS Segment (Promoter / Passive / Detractor) changes from the previous answer; Contains:

    • Current NPS Segment

    • Previous NPS Segment

  • RVL NPS Response – sent when the customer answers all the NPS questions; Contains:

    • NPS Score

    • Order EID

  • RVL NPS Pre-Response – sent when the customer fills in the Pre-Delivery NPS Survey, in the Checkout "Thank You" page of the website, right after placing an order,

    • NPS Score

    • Order EID

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